It’s important to note that before you create your GMB profile, you should familiarize yourself with Google’s guidelines. And please, don’t create GMB spam.Name your new listing and start adding all of your important business information.Step 2: Create the listing and name your business profile. Click on the blue button that says “Manage now” (be sure you are signed into your Google account).The purpose of creating a Google My Business profile for your brand is to increase your rankings, traffic, and revenue. This may mean that you have a brick-and-mortar location where customers come to see you, or perhaps you travel to see your customers.Ī GMB profile can display a variety of information about your business such as:Īnd much more depending on your industry! In order to qualify for a GMB profile you must make in-person contact with your customers during your stated business hours. Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products. This is why we at Ratynski Digital focus much of our local SEO time on getting our clients to rank both in Google Maps AND organic search results.īefore you can rank in Google Maps, make sure you have first set up and optimized your Google My Business profile. Thus, any business that is serious about getting found in this day and age needs to utilize the power behind Google Maps marketing. people who visited a store said they used online search before going in. On top of that, out of the 3.5 billion searches that happen on Google each day, more and more are considered to have local intent. One study found that nearly 70% of smartphone users say they use Google Maps most frequently. It’s no surprise that Google is by far the most popular search engine. The reason every local business should care about ranking in Google Maps is simple: potential brand visibility. Why is marketing important for Google Maps? Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. The answer: through Google Maps marketing. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” In fact, 80% of searches with “local intent” result in a conversion. The majority of your potential customers still use Google to find local businesses near them - businesses where they will spend their hard-earned money. For local businesses today, there are numerous different ways to market your brand online.
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